About us

Baarsjes is a specialist technology services firm based in Amsterdam, formed to address a fundamental problem in the tech industry:
the gap between small companies needing senior platform engineering expertise and being able to hire it.

We provide that engineering capacity and leadership on demand for teams that need seasoned engineering expertise.

The Team

Between us we share over six decades of hands on engineering experience across infrastructure, platform development, operations, and technical leadership. When needed, our capacity is expanded through a network of trusted former colleagues and partners across Europe - people we've worked with directly and can vouch for.

Dan Palmer-Bancel

Dan Palmer-Bancel

Staff and Principal roles from seed-stage startups to global infrastructure and SaaS companies, including scaling through hypergrowth toward and beyond successful IPO at Elastic.

Technical leadership on critical projects such as the streaming infrastructure and services for the London 2012 Olympic Games and running online operations for the BBC and the UK’s major airports.

Deep expertise across the platform stack, from architecture design and cloud transformation through to security modelling, observability, and cost optimisation.

Daniel Hengeveld

Daniel Hengeveld

From startup co-founder to Principal Engineer at AWS, with leadership roles at some of the industry’s defining platforms including GitHub and MURAL.

Head of Engineering at PVH Europe (Calvin Klein, Tommy Hilfiger), building and scaling platforms for global retail operations. Multiple startup ventures from co-founder through to CEO.

Specialist in software architecture, engineering leadership, and building platforms that scale from early product through to global enterprise SaaS.

Kieran Hall

Kieran Hall

Principal Engineer with 18+ years supporting startups and established organisations across fintech, e-commerce, and platform engineering. Founder-level experience providing senior capacity and leadership for teams designing, stabilising, or evolving critical systems.

Extensive experience in search and observability using Elasticsearch and Apache Lucene, alongside frontend and platform architecture, distributed systems, and cloud infrastructure.

Trusted advisor bridging product, engineering, and business concerns, regularly embedded with customer teams to guide architectural decisions and enable long-term ownership in complex and regulated environments.